Hi, I'M
MOHAMMED

AL NASSER

PROFESSIONAL

PC & TECH

SALES

MARKETING

BUSINESS DEVELOPMENT

BRANDING

FINANCE

LEADERSHIP & MANAGEMENT

ARCHITECTURE & INTERIOR DECOR

LIGHTING

2025- till date

2017 - to 2024

2014 -2016

I have played a pivotal role in developing the SIDRA wholesale brand of AL NASSER, which is manufactured in our local factory. This accomplishment was achieved with the support of a highly skilled professional team.

2008 - 2016

Founder | Noortek
Together with a professional team, I leaded successfully the establishment and development of AL NASSER Group’s production factory. Amazing short, in 14 months full of challenges. The factory situated on a 5,000 sqm site in Riyadh’s Second Industrial City, NOORTEK is a proud Saudi brand under AL NASSER Group, specializing in advanced professional lighting solutions. We are committed to delivering innovative and reliable lighting systems for both indoor and outdoor applications.

Throughout the years, Noortek has gained prominence as the second leading brand in the local lighting sector. Our products have been successfully installed in numerous government and private projects. This success can be attributed to the exceptional leadership exhibited by our team and I during the development process.

2010 -2012

Lead the major branding change at ALNasser. The new branding has a story that explains the heritage and history of the group.
ALNASSER GROUP.
NOORTEK (professional lighting brand, manufactured in Saudi Arabia)
ALNASSER PRO (the business unit for sales to government and private projects)
ALNASSER COMPANY (the retail business unit of ALNASSER, which operates the flagship showrooms)
Nplus (the retail brand)
Sidra (lighitng brand)
Personal Branding | Founder TasmeemSA Platform

1998 - 2007

1993 - 1997

I have taken the lead in pioneering inventory management automation, successfully establishing AL Nasser as the first company in the industry to implement this cutting process, which has significantly improved operational efficiency.
With a strong history of success, I have effectively managed various aspects of retail sales and marketing management, ensuring growth and profitability for the organization.
I have also played a key role in developing impactful MAR initiatives by actively participating in trade fairs held in major cities such as Riyadh, Jeddah, and Dammam, allowing us to showcase our products and connect with potential clients.

Founder | ALNasser Pro
Leading the development of the Projects Sales Dept. and managing all activities within the department.
Building strategic relationships with major customers and key accounts.
Successfully selling a wide range of important and professional projects, including indoor and outdoor lighting, lighting controls, wiring devices, and security systems.
Securing an exclusive cooperation contract with PHILIPS professional lighting products from 2006-2008.
Collaborating with other industry players to expand business opportunities with suppliers from Europe and the Far East.